11 Advance On page SEO techniques you should know in 2020

11 Advance On page SEO  techniques you should know in 2020


These 11 advanced on page SEO techniques will help you to increase your ranking and traffic. Most of the peoples are thinking why 11 on page SEO techniques there has many techniques to read, But these 11 on page SEO techniques are very important you can apply in your website and boost your page ranking  and traffic.

 The 11 advanced on page SEO techniques are:


1.      E.A.T (Expertise, Authoritativeness, and Trustworthiness).
2.     URL optimization.
3.     Optimize page title and Meta description.
4.     SEO optimized user-friendly content.
5.     Heading formatting and Content formatting.
6.    SEO Optimized Image.
7.     Navigate your site with Interlinking your page (Internal links).
8.    External links,
9.    Page loading speed optimization.
10.            Mobile friendly.
11.   Write Audience Engaging Content.


1. E.A.T:


E.A.T full form is (Expertise, Authoritativeness, and Trustworthiness). It is a framework that Google raters use to assess content creators, websites, and webpages as a whole.

E.A.T is very important role-playing in increasing organic traffic and search results. E.A.T is all considered in your SEO strategy.

Google always puta a premium on high-quality content. When you provide unique and quality content Google will always rank unique and quality content and your ranking and traffics increased. When you provide low-quality content get less visibility.

There is a clear relationship between Google considers high-quality content and what appears in the search results.


2. URL optimization:



URL (Uniform Resource Location) Optimization


URL full form is (Uniform Resource Locator) it is also known as a web address. 

 We should always keep the URL of our post as short and simple as possible.

 The SEO friendly URLs should be less than 250 characters and use hyphens to ‘-separate the different parts of Url. Use your target keyword in the Url to make the Url SEO friendly.

Examples of good SEO friendly Url:





These are examples of bad  SEO friendly URLs:




3. Optimized page title and Meta description:


Page title optimization tips:



Page title optimization (make SEO optimized title)


  The title tag, an HTML tag is used to define the text in the top line of a Web browser. The title tag exists in the head section of each web page. Title tags are shown in the search engine pages (SERPs) as clickable heading for a given search results.

Adding keywords to your begging title: It is very important to add keywords in your page title and the very important thing is to add your targeted keyword on your page title. This helps search engines to understand what keywords are you targeting in your page. Make sure the targeted keywords are a part of the page title.

 Short and descriptive title making: The Google typically shows 50 - 60 characters of a title tag. If your title tag is under 60 character, then your title tag will full show in search result pages if your title tag is longer than 60 characters, then your title tag is not shown by Google in search result pages after 60 characters.

A title tag should be such that you're complete content is described in a single line that what you have wanted to tell the user from your content

Adding power words and numbers in title: Use power words and numbers in your title tag to make your title interesting like "Actionable, Ultimate, Advanced, Amazing, Checklist" for increasing numbers of traffic and CTR (Cost per click).


Meta Description optimization:


Meta Description optimization ( make meta description shorter and descriptive)


Science the early days of SEO, Meta description has played an important role.

Meta description length: The length of the description should be 150-160 characters.

Adding targeted keywords: Add targeted keywords in your description because google still highlights the keywords in both title and meta description, and make your description relevant and friendly to the user and crawler.

Some important points of meta description :


• Provide valuable information to make people visit on this page.
• Avoid keyword stuffing in your description, title, content any were.
• Use the power keywords in your description to make it interesting.


4. SEO Optimized user-friendly Content:



"SEO optimized Content is an important part of the on-page SEO".

Before publishing content like (Text, image, audio, video, etc.) it is very important to research the content topic to find out what keyword users are typing in the search box What are their needs and then write the content that the intent of the user is fully filled.

When you decide your targeted keyword then create a list of related keywords for your title tag, description, Meta tag, Heading, and content. You find related keywords from LSI keyword, Google suggeststhis best way to find keywords.

LSI keyword



LSI keyword is very important for SEO.


 LSI keyword full form is "Latent Semantic Indexing" keywords. Which means that similar or related keywords and similar to the main keyword. Using LSI in search engines such as Google decides how to separate a user's search phrases from different web content.

You should keep your keyword density around 1.5% with a mix of LSI keywords. My suggestion is to make long-tail keywordsthis is easy to rank and their keyword difficulty is also low you rank fast and mix the LSI keywords in your post.


Google Suggest



Google Suggest will help you to find related keywords according to your topic.



When you are typing a query in Google search, you are presented with a list of related keywords that you search in query. These keywords are very nice to use in content because Google is suggesting the keyword.


5. Heading formatting and Content formatting:


Heading formatting


Heading formatting is very important for a page. The great heading can make a difference a click and impression that's why it is important to create headings strategically.


but a good headline can mean the difference between a click and an impact – that’s why it’s important to make them strategically.

There are some tags (H1, H2, H3, etc.) When you are writing your article the tags help you to describe your paragraphs and make it easier for people to read.


The H1 tags are reserved for the main page title with subsequent heading and other title tags like H2, H3, etc, the search engine uses to analyze your content or what is important within your content. The H1, H2, and H3 tags are used to differentiate important content from many crawlers.

"Remember that the page heading is another reflection of your blog content".


Content Formatting:


• The best way to highlight the important part of the content is Bold, Underline, or Italic and different colors.

• To make the content easy to read then split the text into small paragraphs (max 3 to 5 lines).

• Use the good size of content like 13.5,14.5 just like this.

• Start learning and making CSS to create sections to break the text into smaller and more manageable parts.

• Use the text alignment to make your text in the center, in right, or in left it's your choice.
SEO optimized image:


6. SEO optimized image:


Image is very important to present your content it is a presentation of your content. Image is an easier way to understand what you write in your content.

The biggest problem with images in search engines never understand them and with images the loading speed of a page is added.

Important points of SEO optimized image:


·         Use new and original images in your content. If you use existing web page images you need some changes and reference the sources in images.

·         Optimize the size of image. The SEO optimized image size is 640X360 is the best size to use in your content.

·         Make sure the size of image file as small as possible. The image file like "jpg, png, gif" etc.

·         Use high-quality images in your content.

·         Use the right resolution in your image.

·         Make sure you don't use special characters in the file name. Example "What-is-seo.jpg, what-is-blogging.png, etc".

·         Use ALT (Alternative text displayed) in your image to describe. The use of ALT in the image is easy to understand search engines what the image is about.

·         Use content delivery in your page- If you have lots of image in your single page you can use CDN service to make your page load faster. In this service your image will be hosted and served by a number of servers and this speeds up the loading process of your website.


7. Navigate your site with interlinking you page (Internal links):



Internal linking is the easy way to send visiters one page to other page in same domain.


Internal linking is a very important part of SEO and your ranking factor. Internal linking is also called a Silo structure. It's looking like building your own web. It is the simplest way to rank your post.

Internal links are that links go from one page to a different page on the same domain. It is used to navigate your links to different pages.

The first step is search engine spiderdiscover your page I to follow the page they find both Internal link and external link.

If a search engine spider arrives at discovering your page if you don't have any other links within the text then they will go after reading your page.

If you have any other links pointing to other pages with your website that will take those into account as well.

Internal linking is a way to simply search engine read all pages faster.
It is one of the ways to pinpoint the most important pages by sending them more internal links.

It's a way to increase the users in your site and increasing both spending time on your website and pages per visit or clicks per page and it also decreases your website bounce rate.


 Some Internal linking points please don't avoid it:


·         Add internal links when they are useful for the reader to read.

·         Don't use keywords only for internal links it is harmful to your site.

·         When it is possible, add links in the main body of your webpage (not in the sidebar or footer)

·         In my opinion, add 10 to 12 internal links to your site.


8. External links:



External links will help you to increasing your ranking factor and traffic.


After the release of Google algorithmslike Panda and Penguin, many webmasters are afraid and trying to link high authority websites.

When linking to high authority related websites, you increase your ranking and increase the trustworthiness of your content and this is very good for SEO.

Google can use external links as a way to understand more about your content and what topic covering in your content.

The external links are the most important factor of increasing ranking power and search engine consider third party vote.


9. Page loading speed Optimization (Website speed):


The page speed of the website is a very important topic in SEO. Google investing a huge amount of money to make the web faster to load.

"From my point of view visitors stays website in 5 - 6 seconds".

Google will force to the web site owner to make your page faster. They have officially included speed as one of the known ranking factors

So, we know that website speed does matter when it comes to SEO and ranking factors.

As a webmaster every website owner has a duty to make sure that your website load speeds as fast as possible by Google's recommendations. The loading speed of the website is not only good for SEO but conversions and customer retention.

If your site load speed is 2.6 seconds, it is faster than 50% of the web. If your website speed is 0.5 seconds, it is faster than 96 % of the web.

Gtmetrix gives you to optimize your webpage speed it is the best way to see your page load speed with actionable insights.


10. Mobile friendly:


Mobile friendly is also important role-playing in SEO. Above 60% of the searches in Google are coming from a mobile device. This means if your website is not mobile friendly, you are losing above half of the potential traffic. Mobile friendly website is designed to display in mobile correctly.

How to make a website mobile friendly?


The first step is to check your website is mobile-friendly or not mobile-friendly. Check your website with Google mobile-friendly tool and the problem and make your website mobile-friendly.

When you fix the problems, then go and open your mobile browser and search your site, like a real user, would do, and make sure that everything displayed correctly including your CTA buttons.


11. Write Audience Engaging content:


Write your content user friendly and easy to read. If you are not writing audience engaging content, visitors will never spend much time in your blog and the bounce rate will increase, increasing of bounce rate is not good for your website and your rankings are going down.

Try to answer the questions of readers. What they expect, what they are looking, what his needs to read analyze them, then write the content according to his needs".

Important Tips for On-page SEO:


·         Some tips: The headlines should clearly communicate the topic of the page they're introducing.

·         Always moderate your comments before publishing your post.

·         Make sure you're webpage load fast example, 0.5 seconds,1 second, 2 seconds.

·         Place your targeted keywords in Meta tag, Meta description, Title, and H1 tags.

·         URLs must be descriptive and shorter.

·         Use alt tags for images and your alt tag must be descriptive (and your image file name is optimized like "What-is-seo.jpg").

Learn 7 Advance SEO techniques with this video:



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