14 Tips of How to Optimize Image (Ultimate SEO Guide 2020)

image optimization

Image Optimization - is a technique through which we optimize the image to be uploaded in our Blog/Website according to the Web because Search Crawler/Web cannot read images. Therefore, we have to optimize our image so that Search Crawlers can read our image and know about our image. "Image Optimization"
Friends, to learn Image Optimization Techniques, we also need to know about some more important things so that we can make the image uploaded in our blog much better. Therefore, in this article today, we are telling you about 10 such points from which you will be able to understand Image Optimization very well, and by using it you can also improve the ranking of your blog.
Because the image is very important for our blog post, through an image, we can make our article more attractive, impressive, SEO friendly.

Table of Content:

  • Why should one do image optimization?
  • Use Right Images for Blog
  • How to do Image Optimization?
  • Post Related Images
  • Choose Right File Name for Image
  • Image Name
  • Use Minimum Images Between the Article
  • Utilizing Copyrighted Images
  • Focus on Image Size and Compression
  • Image Format
  • Remove Hyperlink from Images
  • Discussed Use Gif Images into your Article
  • Image Format - JPEG, PNG OR GIF?
  • Image Customization
  • Use ALT Text
  • Image Sitemap
  • Best Image Optimizer Plugin for WordPress site
  • Conclusion "Image Optimization"



Why should one do image optimization?

There are many reasons to optimize the image. If your image will be of great size, then it will slow down your web pages and will have a bad effect on the user experience. In Image Optimization, the file size is reduced and the page load time is made fast.
Apart from this, the images used in the article also improve the SEO score. If you use the correct name (Rename) and alt tag for your image, then it makes your article more SEO friendly.
If you optimize the images of your site correctly, then your images will perform better in search engines (images search).

Use Right Images for Blog

Every website owner or blogger uses images for their site or blog. But when you search the image for your article then, you should search the image very carefully.
If you need images for your article, then you cannot use Google Images because those images can be copyright protected and they can run into trouble later.


Use Right Images for Blog

Many websites in the market offer free stock images. You can use a website that gives images for free and is related to your article.
There are websites like FreeDigitalPhotos, MorgueFile, Pixabay, Pexels, etc. that provide stock images for free. Apart from this, you can easily get high-quality and professional images on Shutterstock by spending some money.
You can use free sites or paid sites to find the right image for your site, but never use Google Images.
And even better if you can create custom images for your blog. There are many websites for making custom images of which Canva, PicMonkey is very popular. With their help, you can easily create a custom image for your site.
Canva is a very popular platform. With its help, non-designers can also easily create draw custom images.
When you do not get the related image for your article from the stock images site, then you can use the site that makes custom images.

How to do Image Optimization?


To optimize the image, we have to focus on making our image according to our blog and search engine accordingly. About which we are telling you things at different points. Image Optimization

1. Post Related Images

Whenever you create a new blog post, create an image according to your article which is related to your topic, and also justifying your topic, because by using post related images, you can make your article more attractive. And can be made informative.
An image has the capability of clearing any topic properly. You can tell about your topic from the middle of just one image, why your readers should read your topic.
When you create related images from your topic, now you can also gain views through that image on social media, so you always use only related images from your topic.

2. Choose Right File Name for Image

Before uploading new images in your article, be sure to use the proper names. Many bloggers do not pay attention to the image file name.
Use keyword-rich name for your images. It helps you to get a higher ranking in Image Search Result. Proper Rename makes your readers as well as search engines friendly. Also, be sure to use Spaces in the image file name.

3. Image Name

Just as we keep a title for our article, in the same way, images also have a name, which we should always keep our Main Keyword.
When we use images on our Main Keyword, then Search Crawler reads that name, due to which he can understand our image and the chances of our article coming up in Search results are increased.

4. Use Minimum Images Between the Article

Many times we use more than 1 image to explain our topic well or to make our topic more attractive.
Because the size of the images is more than the size of the text, it also takes more time to load on the Internet. Due to which your page loads very slowly and the loading speed of your website decreases.
Search Engine always puts those websites on top in Search Result which takes less time to load. So if you reduce the loading speed of your post, then Search Engine shows your article below in the search result.
Because of which you do not get traffic from Search Engine. Therefore, you should always use only 1 image in your article. Only use more than 1 image if necessary.

5. Utilizing Copyrighted Images

When you download an image from the Internet, the image must belong to another website, so if you upload the image of another website to your website, then the owner of the image of the website can be copyrighted by you. is.
By which your website is removed from the Internet. Therefore, you should never use a copyrighted image on your website.
Many websites on the Internet provide copyright images to you, so you can customize those images according to your article by downloading them so that you can upload that image to your website.
For example: If you look at our website, the image uploaded above in our article is the copyright free image which we have customized according to this article. Similarly, you can also customize the copyright free image and use it in your article.

6. Focus on Image Size and Compression

If you do not pay attention to the size and compression of the image while uploading the image, it directly affects your website loading speed. You should not use big images for your article. This increases your server load and as a result, slows down your site. And as we all know Google is using website loading speed as a ranking factor.
Image size
It depends on your theme and article. However, the content area of most blog themes varies from 600- 700px. So, you can use the image dimension as per your theme.
Also, if you download stock images for your article, it is very important to resize them as their dimensions are very high.
If you upload these images in your article without resizing and resize them in the post editor, then you are on the wrong track. Reason: When your article is loaded in the browser, the images will load in the original size and dimension. As a result, your site's load time may be impaired.
To resize the image you can use a plugin or online website such as - Imageresize.org, reSmush.it Image Optimizer, EWWW Image Optimizer, ShortPixelImage Optimizer, etc.
Image Compression
If you use high quality stock images in your article, it can put a lot of load on your server. That is to say, the size of the high quality image is also very high.
Try to keep the size of your image within 100kb. If the image size is above 100kb or in MB, then it clearly shows that the image is of high quality. Always resize such images and upload them with the correct dimension.
WordPress.org has many image optimizer plugin that can help in resize and compress your images. Don't worry about them, we are going to tell you below.

7. Image Format

There are many types of images and their formats also vary. Therefore, it is also important for you to understand which format of the image you have to use in your article.
You can use JPEG, PNG, JPG images in your articles because the images of these formats are easy to customize and it is the best from SEO's Point of View.

8. Remove Hyperlink from Images

When you upload an image for your article on your site then, WordPress will automatically add a source code for the image location. Its biggest drawback, it distracts the reader.
When a reader reads the article and is accidentally clicked on the image, the reader will be redirected to the image location and the reader may not want to read your article again.
So it is good to remove Hyperlink from the image. It does not make any impact on SEO.
When you upload the image, you will see the Link option under the Attachment Display Setting on the right side. You just have to select None from the drop-down menu. Hyperlink will automatically remove. You can see in the screenshot.


 Remove Hyperlink from Images

9. Discussed Use Gif Images into your Article

With the help of Gif Images, you can greatly increase the quality of your article, but Gif Images is not SEO friendly, so you cannot customize Gif Images according to the web.
If you want to use Gif Images then definitely do but at the same time, you also have to use 1 Image, so that you can increase the Density of your Keyword.
Gif images are as good in appearance as they take more time to load, that's why we told you in the heading that you should not use Gif Images in your blog post.

10. Image Format - JPEG, PNG OR GIF

There are many types of images format such as JPEG (JPG), PNG OR GIF, and most of these we use JPEG format.
• JPEG (JPG) Format - JPG is a lossy compressed file format. It is a highly used image format and is best for photography.
• PNG Format - This PNG Format is a lossless file format. This line is best for iconic graphics, drawing, text. If you edit or resize it more than once, then there is no difference in its quality.
• GIF Format - This is a kind of animation image and supports various resolutions and colors. It is also a very popular format used worldwide.
These three image formats are very popular and the best image format. But I would recommend you use the JPG image format in the article. They are smaller in size and load faster.

11. Image Customization

Within Image Customization, you can use your name, website name, Keyword, and tags on your image so that whenever someone uses your image, you just download that image and go to the information section of that image. You will know that she is your own in Image Real or the same Image Create from that person.
You can use Photoshop, Canva, or MS Office to customize the image. With which you can customize that image according to your blog post.

12. Use ALT Text

Alt Text makes your image SEO friendly and belongs to On Page SEO. In simple words, it tells the search engine what your image is about.
If you do not use ALT text for your images, you are losing a lot of traffic from search engines. Search engines like Google cannot read images. Using alt text, he sees the best image to the visitor. So make sure, when you add ALT text to your images to make the article completely SEO friendly.
As you understand the benefits and importance of ALT Text. But what should be used for the image's ALT Text?
Use your keyword for ALT text. This can help you get a better rank in image search results. Also, you should keep in mind one thing, your ALT text should be related to your article, otherwise, it is not important.
Therefore proper ALT Text improves your image ranking and there is a possibility that your image appears first in the search result.
When you upload an image in your WordPress post editor, you can easily add ALT Text to your image. You can see it in the screenshot below.


Use ALT Text

13. Image Sitemap

Just as we create a Sitemap to index our blog on Search Engine, similarly you use Image Sitemap to index images.
With which images uploaded to your blog show on Google Image, as well as Search Engine can easily find your image.

14. Best Image Optimizer Plugin for WordPress site

With the help of the Image optimizer plugin, you can easily compress and optimize your image on your site. Here I am going to share the list of Image optimizer plugin.
ShortPixel is a very nice and lightweight Image Optimizer plugin which improves your website page load time by optimizing (compressing) images or PDF document. If you want to increase the compression limit of your image then you will need to upgrade this plugin.

SEO Image Optimizer is a very good WordPress plugin that optimizes your image SEO friendly. This plugin adds title and alt tags to your images without affecting your site's database. Apart from this, this SEO Image Optimizer plugin also compresses and resize images and increases the loading speed of your site. This plugin is a good alternative to SEO Friendly Images and provides more features to optimize your image.

This EWWW Image Optimizer is a very popular and well-rated image optimizer plugin. This plugin automatically optimizes uploaded new images. Also optimizes your old uploaded images. The plugin also allows you to convert the compression level select and upload images to the best file format.
 EWWW Image Optimizer plugin is available in both free and premium versions.
First of all, you have to create an account on it. You can optimize only 100 images in a month with a free account. When you upload images to your site, it will automatically compress it. For old images, you can use bulk optimize.
In Compress JPEG & PNG Images plugins optimize images by reducing their image size without affecting image quality.



This WP Smush plugin is the most popular image optimizer plugin for WordPress site. When you upload images to your website then, it automatically compresses the size of the image. With its help, you can also compress and optimize your old images.
Conclusion "Image Optimization"
With Image Optimization Techniques, you can optimize the images uploaded on your blog according to the web, which leads to Ranking Improvement of your website, so while uploading the image on your blog, implement all the things mentioned above so that your website May benefit very much.
Now if you have any Confusion or Question, then you must tell us in the Comment Box, we will try to reply to your question by reply to you soon Thank You for Reading This Article Keep Visiting. Image Optimization. Share this post on social media like Facebook, Twitter, Instagram, and etc.

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