How to Filter Internal Traffic with Google Analytics?


How to Filter Internal Traffic with Google Analytics?

For any website, there is no use in Google Analytics to track Own Pageviews. Rather it leads to confusion in estimating site traffic. So it is better that we filter our own views with Google Analytics. In today's article, we will tell you about how you can filter Internal Traffic with Google Analytics (Admin, Preview and Own IP Address, etc.) from your Analytics Account.
Tracking your own WordPress page views in Google Analytics leads to data integrity problems. Especially for websites that have only a few hundred visitors per month.
This makes it difficult to accurately estimate the amount of traffic coming to the website. To fix this problem we will only need to create some filters in Google Analytics.
So let's know how to block, Exclude, Remove or Filter WordPress Preview Traffic, WP-admin, own IP Addresses IPv4 and IPv6 in Google analytics?

How to Filter Your Own Pageviews in Google Analytics?

To interlink internal traffic with Google Analytics, we have to set up filters to block WP-admin, preview and Home IP address.
You can exclude internal traffic by creating the following 3 filters.
• Preview filter: WordPress Post, to filter Pages views
• WP-admin: to filter WordPress Admin Pages
• Home IP Address: To reverse your own IP address
Here you are providing step by step with screenshot information in different sections to filter these three types of traffic.

How to Filter WordPress Post Preview in Google Analytics?

First, we will learn about filtering WordPress posts and page previews. For this, you create an analytics filter in the following way.
First, go to your Analytics dashboard, now select the property in which to create the filter and click Admin (with a gear icon).
Then click on Filter in the views (Create View) section and follow the steps below to set up the filter.
• Then type Filter Name and select Custom in Filter type.
• In the Exclude section here, select Request URI in the Filter field.
• Write "preview = true" in the Filter Pattern and save the setting.
WordPress post preview filter analytics

How to Filter Own IP Address in Google Analytics?

Now we have to create a filter to exclude our IP addresses in analytics which is slightly different from the earlier filters but is very easy.
For this follow the following steps.
• Type the name in the Filter Name box and select Predefined in Filter Type.
• Then select the Request URI in the Filter field in the Exclude section.
• Write "WP-admin" in the Filter Pattern and save the setting.
• Now select Exclude, traffic from IP Address, and that are equal to.
• After that enter the IP address and save the setting.
filter WP admin in analytics.

How to Filter Own IP Address in Google Analytics?
Now we have to create a filter to exclude our IP addresses in analytics which is slightly different from the earlier filters but is very easy.
For this follow the following steps.
• Type the name in the Filter Name box and select Predefined in Filter Type.
• Then select the Request URI in the Filter field in the Exclude section.
• Write "WP-admin" in the Filter Pattern and save the setting.
• Now select Exclude, traffic from IP Address, and that are equal to.
• After that enter the IP address and save the setting.

Setup Analytics filter to exclude IP Addresses


In this way, you can exclude Own Traffic from an analytics account. Now your own views will not count in the site traffic performance report in your analytics account.
Note: - To find your own IP address, search in Google by typing "What is My IP", you will get your IP address. like,
What is my IP

Now you have completed filtering. If you want, you can remove other IPs like spam, bad IP addresses in the same way.
These filters will now exclude any admin page views of your WordPress website so that you can ensure data integrity and evaluate the traffic you collect to make data-driven decisions.
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